This tutorial is intended for students majoring in marketing. The purpose of this grant is to develop reading skills and understanding of the specific text, learning terminological vocabulary of the field of specialization and the grammatical structure of the text.
The manual contains the original texts of marketing, reflecting the specific vocabulary of the sub-language and grammatical structures typical for specific text.
The manual contains nine chapters, grammar reference guide, the study of the material, the working program. In each section (Unit) included exercises to consolidate lexical and grammatical material, questions for discussion. The lessons are also offered topics for essays and oral presentations, role play, case study.
A variety of exercises can use them selectively for each text with the level of preparation of students.
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