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GUSE Management Culture

Using the technology of advertising and PR in managing the socio-cultural sphere


Chapter I. PR as an activity aimed at creating a favorable social environment and the public a positive image of the subject of PR

1.1 The concept, functions, objectives, content, technology, PR

1.2 Ethical regulation of PR-activities

Chapter II. Interconnection technologies socio-cultural activities and PR

2.1 Characteristics of the current socio-cultural activities and especially its technology

2.2 Development of a PR firm for cultural and leisure institutions